Advertising
AdRoll
Digital advertising platform specializing in retargeting and prospecting campaigns across web, social, and email channels.
What is AdRoll?
AdRoll was founded in San Francisco in 2007 as one of the early retargeting platforms, helping e-commerce brands re-engage website visitors who left without converting by serving them display ads across the web. The parent company rebranded as NextRoll to encompass both AdRoll (the commerce-focused advertising platform) and RollWorks (the B2B account-based marketing product). AdRoll has grown from pure retargeting into a full-funnel advertising platform covering prospecting, retargeting, and email, with a particular emphasis on Shopify integration for direct-to-consumer brands.
The platform manages display ad campaigns across a network of publisher inventory through programmatic bidding, with the AdRoll pixel on the advertiser's website tracking visitor behaviour and feeding the audience segmentation engine. Retargeting audiences are built from pixel-captured signals — pages visited, products viewed, items added to cart — and used to define bidding rules for impression delivery. Cross-channel reporting aggregates ad spend, clicks, attributed conversions, and ROAS across display, social, and email campaigns in the AdRoll dashboard.
When AdRoll has issues, advertisers face both immediate delivery problems and lagging data problems that compound over time. Impression delivery pauses when the bidding system loses connectivity to ad exchanges — campaigns continue accruing budget allocation without serving ads, burning through budget window with nothing to show. The AdRoll pixel fails to fire on advertiser websites when the tracking infrastructure is degraded, creating a gap in visitor behaviour data that breaks audience building and retargeting eligibility for visitors during that window. Attribution reporting for conversions occurring during an outage period shows zero-revenue sessions as the conversion signal fails to link back to ad impressions correctly. Post-click attribution windows become corrupted when click tracking fails mid-campaign.
Outage.gg tracks AdRoll platform status using real-time community reports from digital marketers and e-commerce advertisers. If campaigns are not delivering, the pixel is not firing, or attribution data is missing, the live status page shows current impact.
Common AdRoll Problems
Issues users most frequently report when AdRoll is having problems.
Login failures
Players are unable to sign in, receiving authentication errors or being stuck on loading screens.
Matchmaking problems
Unable to find or join matches, long queue times, or errors when trying to connect to game servers.
Disconnections mid-session
Getting unexpectedly kicked from active sessions, losing in-game progress or items.
In-game store & purchases
Cannot load the in-game store, complete purchases, or received items are not appearing in inventory.
Frequently Asked Questions
Common questions about AdRoll outages and server status.
You can check the live AdRoll server status at outage.gg/services/adroll. The page shows real-time community-submitted outage reports, an hourly trend chart, and the current health status.
AdRoll can stop working for a number of reasons including scheduled maintenance windows, unexpected server failures, network infrastructure problems, or DDoS attacks. Check the live status page on Outage.gg for the latest community reports to see if others are experiencing the same issue.
Go to outage.gg/services/adroll and click the "Report an Issue" button. Your report is counted immediately and helps confirm whether a problem is widespread. Reports from multiple users trigger a status change visible to everyone watching the page.
Click the "Notify Me" bell button on the AdRoll status page at outage.gg/services/adroll. Create a free account and we will send you an email the moment AdRoll comes back online — no app download required.
Many services maintain official status pages with planned maintenance notices. Outage.gg aggregates real-time community-reported outages which often surface faster than official channels.
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