iFood

iFood is the dominant food delivery platform in Brazil by a margin that would be remarkable in most markets — at its peak it has held over 80 percent of Brazilian food delivery orders, a position it built through aggressive restaurant onboarding, strong logistics operations in dense Brazilian cities, and marketing that made the iFood app synonymous with the category in a way that few companies achieve. Founded in 2011, it has expanded into Colombia and other Latin American markets, and its scale in Brazil gives it the operational data and delivery density that makes matching delivery times competitive with any global platform.

The iFood platform connects consumers, restaurants, and delivery couriers through a three-sided marketplace where the app is the primary interface for all three groups. Consumers browse menus, place orders, track couriers in real time on a map, and pay through the iFood wallet or saved payment methods. Restaurants receive orders through a dedicated merchant tablet interface and manage their menus, pricing, and operating hours through the iFood Parceiro portal. Couriers — called entregadores — receive delivery requests through the iFood para Entregadores app, accept or decline based on their current location, and navigate to pickup and delivery addresses with in-app routing.

iFood outages in Brazil are national events in a way that disruptions at food delivery platforms rarely are elsewhere, simply because market penetration is so high. When the consumer app fails, millions of people who planned to order dinner through iFood discover simultaneously that the app is loading slowly, showing empty restaurant lists, or failing at checkout. Restaurant partners whose dinner service revenue depends substantially on iFood orders face a drop in incoming orders without any alternative channel of equivalent volume. Courier earnings drop immediately since no orders flow to the entregador app. Payment wallet balance issues — where iFood credits or cashback cannot be applied — create checkout friction for customers specifically using the platform for its payment perks.

Outage.gg tracks iFood service disruptions using real-time community reports from consumers, restaurant partners, and couriers across Brazil and Latin America. If the iFood app is failing to load, orders are not going through, or delivery tracking has stopped working, the live status page shows current impact from across the iFood community.