Advertising
Taboola
Taboola is a native advertising network powering the sponsored content recommendation widgets seen below articles on major news and publisher websites.
What is Taboola?
Taboola powers the content recommendation widgets you see at the bottom of articles on major publisher sites — those rows of sponsored stories and videos that appear after the main content on CNN, NBC News, USA Today, and thousands of other properties. Founded in 2007, the company built an expansive native advertising network that reaches over 500 million daily active users across more than 9,000 publisher partners. For performance marketers and content creators, it represents one of the primary channels for driving traffic at scale outside of search and social.
The platform operates as a two-sided marketplace: publishers embed Taboola's JavaScript widget on their pages to monetize with native ad units, while advertisers bid for placement within those units through a real-time auction. The recommendation engine scores content against user behavior signals — scroll depth, dwell time, prior click patterns — to select the items most likely to generate engagement. Advertisers manage campaigns through the Taboola Ads dashboard or programmatically through the Backstage API, which supports bulk operations, bid management, and performance reporting. The pixel or S2S integration handles conversion tracking and feeds optimization signals back to the bidding model.
An outage or service degradation ripples outward in two directions at once. On the publisher side, widgets fail to load or render blank — pages that depend on Taboola for ad revenue suddenly lose that income stream, and JavaScript errors can cascade into page performance problems if the tag isn't loading asynchronously. On the advertiser side, campaign delivery stops entirely, spend tracking freezes, and conversion data gaps appear in reporting. The Backstage API returns errors, preventing automated bid adjustments. Publishers using Taboola for editorial recommendations (not just ads) also see those modules go dark, affecting reader engagement metrics.
Outage.gg monitors Taboola's platform health in real time, surfacing disruptions reported across publishers and advertisers so you can quickly identify whether delivery problems are systemic. Check the live status page before investigating your own implementation.
Common Taboola Problems
Issues users most frequently report when Taboola is having problems.
Login failures
Players are unable to sign in, receiving authentication errors or being stuck on loading screens.
Matchmaking problems
Unable to find or join matches, long queue times, or errors when trying to connect to game servers.
Disconnections mid-session
Getting unexpectedly kicked from active sessions, losing in-game progress or items.
In-game store & purchases
Cannot load the in-game store, complete purchases, or received items are not appearing in inventory.
Frequently Asked Questions
Common questions about Taboola outages and server status.
You can check the live Taboola server status at outage.gg/services/taboola. The page shows real-time community-submitted outage reports, an hourly trend chart, and the current health status.
Taboola can stop working for a number of reasons including scheduled maintenance windows, unexpected server failures, network infrastructure problems, or DDoS attacks. Check the live status page on Outage.gg for the latest community reports to see if others are experiencing the same issue.
Go to outage.gg/services/taboola and click the "Report an Issue" button. Your report is counted immediately and helps confirm whether a problem is widespread. Reports from multiple users trigger a status change visible to everyone watching the page.
Click the "Notify Me" bell button on the Taboola status page at outage.gg/services/taboola. Create a free account and we will send you an email the moment Taboola comes back online — no app download required.
Many services maintain official status pages with planned maintenance notices. Outage.gg aggregates real-time community-reported outages which often surface faster than official channels.
Related Services
Other services you might be tracking alongside Taboola.
